
Consumers are tired of being kept on hold. That dull elevator music helps nobody and can turn off customers, chasing them away for good. A recent consumer survey showed 75 percent of participants to be ‘highly annoyed’ when trying to reach an actual person for help through a hotline and failing in doing so. Fifty seven percent of the participants said they were so angry they hung up the phone without a solution being reached. The solution does not lie in sending a caller to voice mail. As Forbes shows, 80 percent of callers ending up in voice mail do not leave messages. Amongst millennials, the majority never go anywhere near voice mail as it is considered obsolete. In order for your business to grow you must work on improving your customer experience. The same survey highlighted consumers still preferring to contact companies through phone with questions or issues. Read below simple steps to ensure your phone menu system builds customer confidence instead of angering them: Read More...